Sami Issa Mustaklem has spent his career directing, writing and editing branded content and film with narrative focus and emotional resonance. Beginning with an incredibly emo short film undertaken while a high school student, Sami’s projects range from advertising, short film, documentary and music videos.

Sami’s advertising work includes campaigns for clients like Forevermark, Richemont, Baume et Mercier, and Stephen Webster. The Center of My Universe campaign for Forevermark, which Sami co-produced, directed and edited with his production company 3rd Strand, was shown in more than ten countries worldwide.  

The name SWEET REVENGE comes from Sami’s favorite John Prine song of the same title that creates a dense, dark and twisted journey. It was a nod to the failure of Prine’s second album.